Authentic Alternative

Branding, graphic design

Authentic Alternative is an alternative clothing brand that sells tech-wear inspired clothing and shoes. They aim to sell sustainably sourced clothing and shoes that are high quality and last a long time to combat clothing waste and fast fashion.

The challenge

Authentic Alternative wanted branding that would stand out in the alternative fashion space. They wanted to keep the dark motif of their clothing, and take inspiration from the tech aspect of their designs. They wanted a logo that was unique but simple and easily recognizable.

The Solution

To achieve their goals, we decided to give this brand a dark color palette that embraced the edgy vibe of their clothing. We added a pop of red to lend a bit of visual interest and add depth to the color palette. The brand pattern is designed to evoke the feeling of the tech aspect of their aesthetic without being overtly tech related. We used a blackletter typeface for the logo and accents to give it some variety and edge, and paired it with a condensed sans serif typeface to give it some variety and add a modern feel.

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