The challenge
La Mort Wines was looking for dark, moody branding designed to fit well with their name which translates to “Death”. They were interested in creating a feeling that represented their wine and name well without polarizing their customer base too much. Ultimately they wanted to craft striking and unusual branding that would help them stand out amongst the many other wine brands.
The Solution
Our goal was to take the idea of “la mort” and soften its edges in order to make the imagery more appealing to a wider range of customers. We achieved this by using a bold blackletter typeface and combining it with softer, more elegant supporting fonts. To make sure it still felt authentic to the brand and kept the edgy vibe, we added a grungy texture and an ink bleed effect to the words and illustrations where applicable. Lastly we incorporated a detailed illustration that enhanced the branding with fallen angel imagery in order to incorporate the name in a more palatable way.
